Evolution of Large Retailers in Terms of Crisis
AbstractChallanges appear day by day and selling more services than products has become an exciting challenge. In the last years the number of services sold has overcomed the number of products sold. The purpose of this paper is to show how the world crisis has effected confidence in services in the European Union. Services are a part of our lives and due to their intangibility the decision of buying them becomes even more important because we can fail in choosing a service that does not accomplish what we need from it. After reading this we shall see that in services it is very important the relationship created between the company and the client.Unfortunately, the financial crisis has had a serious impact on the sale of services.
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Bibliographic InfoArticle provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.
Volume (Year): XI (2011)
Issue (Month): 2 (May)
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Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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services; crisis; marketing; confidence;
Find related papers by JEL classification:
- M3 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising
- N7 - Economic History - - Economic History: Transport, International and Domestic Trade, Energy, and Other Services
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