IDEAS home Printed from https://ideas.repec.org/a/ovi/oviste/vxiiy2012i12p927-930.html
   My bibliography  Save this article

Internet as a Method of a Customer Relationship Management System Implementation

Author

Listed:
  • Epure Danut Tiberius

    (Faculty of Economics, "Ovidius" University, Constanta, Romania)

  • Nitu Claudiu Valentin

    (Faculty of Dimitrie Cantemir Christian , University Bucharest)

  • Grigorescu Adriana

    (Faculty of Public Administration, National School of Political Studies and Public Administration)

Abstract

CRM philosophy is based on the fact that a long term relationship with customers can be one of the most important assets of an organization. CRM uses the Internet to facilitate interaction with the client. The fact that large western organizations are re-evaluated based on their sites makes that the Internet to break into management plans of Romanian organizations too, the benefits of the Internet being already well known. You can organize such databases on customer issues, customer-interaction sites for the company to meet all three client concepts.

Suggested Citation

  • Epure Danut Tiberius & Nitu Claudiu Valentin & Grigorescu Adriana, 2012. "Internet as a Method of a Customer Relationship Management System Implementation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 927-930, May.
    • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:927-930
    as

    Download full text from publisher

    File URL: http://stec.univ-ovidius.ro/html/anale/ENG/cuprins%20rezumate/volum2012p1.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    internet; CRM; company; customer;
    All these keywords.

    JEL classification:

    • J5 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining
    • J53 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Labor-Management Relations; Industrial Jurisprudence

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ovi:oviste:v:xii:y:2012:i:12:p:927-930. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Gheorghiu Gabriela (email available below). General contact details of provider: https://edirc.repec.org/data/feoviro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.