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The Trademark: A Marketing Concept

Author

Listed:
  • Grigorut Cornel

    („Ovidius” University of Constanta, Faculty of Law)

  • Anechitoae Constantin

    („Ovidius” University of Constanta, Faculty of Law)

  • Grigorut Lavinia-Maria

    (“Costin Kiritescu” National Institute of Economic Research)

Abstract

Responding to market reality, one of the most relevant concepts encountered in the field of marketing is the "trademark", which became a key factor in the global economy. The market, with its harsh rules, marks the efforts of producers and traders to communicate with consumers. In fact, the market has changed considerably, especially due to the explosion of trade. Over time, consumers (even children) have become incredibly sophisticated in selecting products and services, and the owners of trademarks have sought new ways, innovative ways, in order to distinguish their brands

Suggested Citation

  • Grigorut Cornel & Anechitoae Constantin & Grigorut Lavinia-Maria, 2010. "The Trademark: A Marketing Concept," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 315-319, October.
    • Handle: RePEc:ovi:oviste:v:10:y:2010:i:2:p:315-319
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    Citations

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    Cited by:

    1. Grigorut Cornel, 2012. "Reputation built on the companies' values," Constanta Maritime University Annals, Constanta Maritime University, vol. 18(2), pages 309-312.

    More about this item

    Keywords

    Community trademark; national trademark; intellectual property;
    All these keywords.

    JEL classification:

    • K11 - Law and Economics - - Basic Areas of Law - - - Property Law

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