The Trademark: A Marketing Concept
AbstractResponding to market reality, one of the most relevant concepts encountered in the field of marketing is the "trademark", which became a key factor in the global economy. The market, with its harsh rules, marks the efforts of producers and traders to communicate with consumers. In fact, the market has changed considerably, especially due to the explosion of trade. Over time, consumers (even children) have become incredibly sophisticated in selecting products and services, and the owners of trademarks have sought new ways, innovative ways, in order to distinguish their brands
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Bibliographic InfoArticle provided by Ovidius University of Constantza, Faculty of Economic Sciences in its journal Ovidius University Annals, Economic Sciences Series.
Volume (Year): X (2010)
Issue (Month): 2 (October)
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Web page: http://www.univ-ovidius.ro/facultatea-de-stiinte-economice
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Community trademark; national trademark; intellectual property;
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