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Mental Mapping of Two Supermarkets

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  • Sommer, Robert
  • Aitkens, Susan

Abstract

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Suggested Citation

  • Sommer, Robert & Aitkens, Susan, 1982. "Mental Mapping of Two Supermarkets," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 211-215, September.
    • Handle: RePEc:oup:jconrs:v:9:y:1982:i:2:p:211-15
    DOI: 10.1086/208915
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    1. repec:dau:papers:123456789/1758 is not listed on IDEAS
    2. Ladeira, Wagner Junior & de Oliveira Santini, Fernando & Pinto, Diego Costa, 2022. "Clockwise versus counterclockwise turning bias: Moderation effects of foot traffic and cognitive experience on visual attention," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    3. Arne Dulsrud & Eivind Jacobsen, 2009. "In-store Marketing as a Mode of Discipline," Journal of Consumer Policy, Springer, vol. 32(3), pages 203-218, September.
    4. Page, Bill & Trinh, Giang & Bogomolova, Svetlana, 2019. "Comparing two supermarket layouts: The effect of a middle aisle on basket size, spend, trip duration and endcap use," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 49-56.
    5. Ferracuti, N. & Norscini, C. & Frontoni, E. & Gabellini, P. & Paolanti, M. & Placidi, V., 2019. "A business application of RTLS technology in Intelligent Retail Environment: Defining the shopper's preferred path and its segmentation," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 184-194.
    6. Sorensen, Herb & Bogomolova, Svetlana & Anderson, Katherine & Trinh, Giang & Sharp, Anne & Kennedy, Rachel & Page, Bill & Wright, Malcolm, 2017. "Fundamental patterns of in-store shopper behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 182-194.
    7. Khalilzadeh, Jalayer, 2018. "Demonstration of exponential random graph models in tourism studies: Is tourism a means of global peace or the bottom line?," Annals of Tourism Research, Elsevier, vol. 69(C), pages 31-41.
    8. Chebat, Jean-Charles & Gelinas-Chebat, Claire & Therrien, Karina, 2005. "Lost in a mall, the effects of gender, familiarity with the shopping mall and the shopping values on shoppers' wayfinding processes," Journal of Business Research, Elsevier, vol. 58(11), pages 1590-1598, November.
    9. Tan, Pei Jie & Corsi, Armando & Cohen, Justin & Sharp, Anne & Lockshin, Larry & Caruso, William & Bogomolova, Svetlana, 2018. "Assessing the sales effectiveness of differently located endcaps in a supermarket," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 200-208.
    10. Aubert-Gamet, Veronique & Cova, Bernard, 1999. "Servicescapes: From Modern Non-Places to Postmodern Common Places," Journal of Business Research, Elsevier, vol. 44(1), pages 37-45, January.

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