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Literary Criticism and Consumer Research: Overview and Illustrative Analysis

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  • Stern, Barbara B

Abstract

This article proposes literary criticism as a source of insight into consumer behavior, presents a broad overview of literary criticism, provides a specific illustrative analysis, and offers suggestions for further research. Literary analysis of advertising text reveals elements that provide additional information to consumer researchers, and contributions of literary criticisms to consumer research are discussed. Major postwar critical schools are reviewed, and relevant theoretical concepts summarized. An ad for Ivory Flakes is analyzed using a variety of concepts drawn from literary schools, primarily sociocultural and reader-response ones. Suggestions for additional research on content analysis, image analysis, and the history of consumption are made. Copyright 1989 by the University of Chicago.

Suggested Citation

  • Stern, Barbara B, 1989. "Literary Criticism and Consumer Research: Overview and Illustrative Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(3), pages 322-334, December.
    • Handle: RePEc:oup:jconrs:v:16:y:1989:i:3:p:322-34
    DOI: 10.1086/209218
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    Cited by:

    1. Daly, Bonita A. & Schuler, Drue K., 1998. "Redefining a certified public accounting firm," Accounting, Organizations and Society, Elsevier, vol. 23(5-6), pages 549-567.
    2. Jan C. L. König, 2020. "The Never-Ending Story Teller – A Narratological Genealogy of Storytelling in Marketing and Management," International Review of Management and Marketing, Econjournals, vol. 10(5), pages 127-137.
    3. Denny, Rita M. & Sunderland, Patricia L., 2005. "Researching cultural metaphors in action: metaphors of computing technology in contemporary U.S. life," Journal of Business Research, Elsevier, vol. 58(10), pages 1456-1463, October.
    4. Canavan, Brendan & McCamley, Claire, 2020. "The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor," Journal of Business Research, Elsevier, vol. 107(C), pages 222-230.
    5. Marcin Nowakowski & Barbara Nowakowska, 2016. "Message Strategy and Information Content of Advertising in Women’s Magazines in Poland (Strategia przekazu oraz tresc informacyjna reklam w czasopismach kobiecych w Polsce )," Research Reports, University of Warsaw, Faculty of Management, vol. 1(20), pages 123-135.
    6. Camilla Quental & Pilar Rojas Gaviria & Céline del Bucchia, 2023. "The dialectic of (menopause) zest: Breaking the mold of organizational irrelevance," Gender, Work and Organization, Wiley Blackwell, vol. 30(5), pages 1816-1838, September.
    7. Canavan, Brendan, 2019. "Tourism-in-literature: Existential comfort, confrontation and catastrophe in Guy De Maupassant's short stories," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    8. Dimache, Alexandru & Wondirad, Amare & Agyeiwaah, Elizabeth, 2017. "One museum, two stories: Place identity at the Hong Kong Museum of History," Tourism Management, Elsevier, vol. 63(C), pages 287-301.
    9. Lutz Preuss & David Dawson, 2009. "On the Quality and Legitimacy of Green Narratives in Business: A Framework for Evaluation," Journal of Business Ethics, Springer, vol. 84(1), pages 135-149, January.

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