IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v12y1986i4p418-31.html
   My bibliography  Save this article

Examining the Vividness Controversy: An Availability-Valence Interpretation

Author

Listed:
  • Kisielius, Jolita
  • Sternthal, Brian

Abstract

No abstract is available for this item.

Suggested Citation

  • Kisielius, Jolita & Sternthal, Brian, 1986. "Examining the Vividness Controversy: An Availability-Valence Interpretation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(4), pages 418-431, March.
    • Handle: RePEc:oup:jconrs:v:12:y:1986:i:4:p:418-31
    DOI: 10.1086/208527
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/208527
    Download Restriction: no
    File URL: https://libkey.io/10.1086/208527?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Aydınoğlu, Nilüfer Z. & Krishna, Aradhna, 2019. "The power of consumption-imagery in communicating retail-store deals," Journal of Retailing, Elsevier, vol. 95(4), pages 116-127.
    2. Marine Boyaval & Arnaud Delannoy & Olivier Nicolas & Alexandre Tiercelin & Marion Garnier, 2022. "Is luxury geeky? Exploratory study of brand appropriation of subcultural symbols [Le luxe c’est geek ? Etude exploratoire de l’appropriation par les marques de symboles sous-culturels]," Post-Print hal-04213976, HAL.
    3. Diana Gavilan & Maria Avello, 2020. "Brand-Evoked Mental Imagery: The Role of Brands in Eliciting Mental Imagery," SAGE Open, , vol. 10(4), pages 21582440209, November.
    4. Ilaria Baghi & Enrico Rubaltelli & Marcello Tedeschi, 2009. "A strategy to communicate corporate social responsibility: cause related marketing and its dark side," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(1), pages 15-26, January.
    5. Marine Boyaval & Arnaud Delannoy & Olivier Nicolas & Alexandre Tiercelin & Marion Garnier, 2022. "Is luxury geeky? Exploratory study of brand appropriation of subcultural symbols [Le luxe c’est geek ? Etude exploratoire de l’appropriation par les marques de symboles sous-culturels]," Grenoble Ecole de Management (Post-Print) hal-04213976, HAL.
    6. Zhenhui Jiang & Izak Benbasat, 2007. "Research Note---Investigating the Influence of the Functional Mechanisms of Online Product Presentations," Information Systems Research, INFORMS, vol. 18(4), pages 454-470, December.
    7. Cédrick Gautier, 2017. "L'imagerie mentale et les effets des visuels présents sur les sites web hôteliers," Post-Print hal-03373340, HAL.
    8. Robert Rouwenhorst & Liang Zhao, 2017. "Zipped Commercials, Zapped Memory? Not Necessarily," Business and Management Research, Business and Management Research, Sciedu Press, vol. 6(3), pages 85-93, September.
    9. Steven Humphrey, 1999. "Probability Learning, Event-Splitting Effects and the Economic Theory of Choice," Theory and Decision, Springer, vol. 46(1), pages 51-78, February.
    10. Mark Ng & Monica Law & Lubanski Lam & Celine Cui, 2023. "A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong," Electronic Commerce Research, Springer, vol. 23(3), pages 1565-1590, September.
    11. Yim, Mark Yi-Cheon & Yoo, Chan Yun, 2020. "Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 65-80.
    12. Pomering, Alan & Johnson, Lester W., 2009. "Constructing a corporate social responsibility reputation using corporate image advertising," Australasian marketing journal, Elsevier, vol. 17(2), pages 106-114.
    13. Foster, Benjamin P. & McClain, Guy & Shastri, Trimbak, 2009. "A note on perceptions of auditors’ internal control report mandated by the PCAOB: Can reformatting the report enhance perceived value added?," Research in Accounting Regulation, Elsevier, vol. 21(1), pages 63-67.
    14. Ostinelli, Massimiliano & Böckenholt, Ulf, 2017. "Overcoming lower imagery ability through process priming," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 799-812.
    15. Jeffrey Hales & Xi (Jason) Kuang & Shankar Venkataraman, 2011. "Who Believes the Hype? An Experimental Examination of How Language Affects Investor Judgments," Journal of Accounting Research, Wiley Blackwell, vol. 49(1), pages 223-255, March.
    16. Scott Connors & Stephen Anderson-MacDonald & Matthew Thomson, 2017. "Overcoming the ‘Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism Towards Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 145(3), pages 599-621, October.
    17. Zhanfei Lei & Dezhi Yin & Sabyasachi Mitra & Han Zhang, 2022. "Swayed by the reviews: Disentangling the effects of average ratings and individual reviews in online word‐of‐mouth," Production and Operations Management, Production and Operations Management Society, vol. 31(6), pages 2393-2411, June.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:12:y:1986:i:4:p:418-31. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.