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Preferences for locally grown products: evidence from a natural field experiment

Author

Listed:
  • Luisa Menapace
  • Roberta Raffaelli

Abstract

We use a natural field experiment to investigate the effect of information about locally grown products on purchase decisions. We consider information on two product characteristics: quality as a function of terroir and reduced carbon emissions resulting from shorter transportation distances. The greatest effect on purchase behaviour is seen in the response of females to information on reduced carbon emissions. Additionally, we explore whether social influence due to the presence of others affects purchase decisions. We find some evidence that social influence ‘nudges’ consumers toward locally grown products.

Suggested Citation

  • Luisa Menapace & Roberta Raffaelli, 2017. "Preferences for locally grown products: evidence from a natural field experiment," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 44(2), pages 255-284.
    • Handle: RePEc:oup:erevae:v:44:y:2017:i:2:p:255-284.
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    File URL: http://hdl.handle.net/10.1093/erae/jbw017
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    Citations

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    Cited by:

    1. Danilo Bertoni & Daniele Cavicchioli & Franco Donzelli & Giovanni Ferrazzi & Dario G. Frisio & Roberto Pretolani & Elena Claire Ricci & Vera Ventura, 2018. "Recent Contributions of Agricultural Economics Research in the Field of Sustainable Development," Agriculture, MDPI, vol. 8(12), pages 1-20, December.
    2. Daisuke Machida & Tohru Yoshida, 2019. "Factors that Affect Nonmarket Fruit and Vegetable Receptions: Analyses of Two Cross-Sectional Surveys in Gunma, Japan," Agriculture, MDPI, vol. 9(11), pages 1-12, October.

    More about this item

    Keywords

    carbon emissions; locally grown products; natural field experiment; terroir; social influence;
    All these keywords.

    JEL classification:

    • Q19 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Other
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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