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Creativity and Corporate Culture

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  • Gary Charness
  • Daniela Grieco

Abstract

We investigate which form of corporate culture is most effective in enhancing individual performance in creative tasks conducted in group settings. We combine a series of experiments with a questionnaire on corporate values to test whether performance ranking and incentives succeed in instantiating a creative corporate culture. Being ranked against competitors and setting incentives at the group level serves as a social cue that appears to induce in members a significantly stronger pro-social attitude. When this attitude is shared by group members, a social norm of high effort emerges, and creative performance is significantly higher.

Suggested Citation

  • Gary Charness & Daniela Grieco, 2023. "Creativity and Corporate Culture," The Economic Journal, Royal Economic Society, vol. 133(653), pages 1846-1870.
    • Handle: RePEc:oup:econjl:v:133:y:2023:i:653:p:1846-1870.
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    File URL: http://hdl.handle.net/10.1093/ej/uead012
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    Cited by:

    1. Sara Gil-Gallen and Anne-Gaëlle Maltese, 2023. "How can technologies help disclose new insights into collective behaviors?," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 7(2), pages 21-32, December.

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