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'Brand-naming' as an Entry Strategy in the White Goods Industry

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  • Paba, Sergio

Abstract

This paper focuses on a particular type of export sale of manufactured goods: the supply of final products to a foreign firm which produces the same or similar goods and which markets this prearranged supply under its own brand labels. Such "brand-naming" agreements cannot be described either as a typical subcontracting agreement or as a simple cooperative arrangement between independent firms. The aim of this study is to show how the use of this practice, as an entry strategy into markets protected by high product differentiation barriers due to brand asymmetries, helped the Italian white goods industry to rise to world prominence. Copyright 1986 by Oxford University Press.

Suggested Citation

  • Paba, Sergio, 1986. "'Brand-naming' as an Entry Strategy in the White Goods Industry," Cambridge Journal of Economics, Cambridge Political Economy Society, vol. 10(4), pages 305-318, December.
    • Handle: RePEc:oup:cambje:v:10:y:1986:i:4:p:305-18
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    Cited by:

    1. Ahmed, Rasha & Segerson, Kathleen, 2011. "Collective voluntary agreements to eliminate polluting products," Resource and Energy Economics, Elsevier, vol. 33(3), pages 572-588, September.
    2. Bonaglia, Federico & Goldstein, Andrea & Mathews, John, 2006. "Accelerated Internationalisation by Emerging Multinationals: the Case of White Goods Sector," MPRA Paper 1485, University Library of Munich, Germany.

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