Evaluating Enterprise Agility – An Exploratory Research On Consumer Behavior Indicators
AbstractStarting from a model of the factors which are directly involved in the consumer’s buying behavior – brand image, the perception of purchase risk, the attitude towards the product category and, in this context, the attitude towards the brand, the buying i
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Bibliographic InfoArticle provided by University of Oradea, Faculty of Economics in its journal The Journal of the Faculty of Economics - Economic.
Volume (Year): 4 (2009)
Issue (Month): 1 (May)
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Postal: Universitatii str. 1, Office F209, 410087 Oradea, Bihor
Fax: 004 0259 408409
Web page: http://anale.steconomiceuoradea.ro/
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Agile enterprise; exploratory research; focus group; brand image; customer preferences; buyer risk; customer attitude; buying intentions; post-purchase satisfaction.;
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