Consumer Behavior And Enterprise Agility – A Model Of The Surveyed Indicators
AbstractEnhancing the agility of the response to market demands is one of the most desirable qualities for the management of today’s enterprise, which is facing an unstable environment, with abrupt, frequent and unpredictable changes. The paper proposes a model o
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Bibliographic InfoArticle provided by University of Oradea, Faculty of Economics in its journal The Journal of the Faculty of Economics - Economic.
Volume (Year): 4 (2009)
Issue (Month): 1 (May)
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Postal: Universitatii str. 1, Office F209, 410087 Oradea, Bihor
Fax: 004 0259 408409
Web page: http://anale.steconomiceuoradea.ro/
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Agile enterprise; customer value; marketing research; brand image; customer preferences; buyer risk; customer attitude; buying intentions; post-purchase satisfaction;
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- M - Business Administration and Business Economics; Marketing; Accounting
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