Lâ€(tm)OFFRE Dâ€(tm)EMPLOI ENTRE LA VISÉE Dâ€(tm)INFORMATION ET LA VISÉE DE CAPTATION

One of the key steps in the process of labour force recruitment is drafting and advertising vacancies. Although today most of the recruitment process is conducted on the Internet, the supplements and pages devoted to economic information of the mainstream newspapers contain ads especially for hiring managers for large companies or public administration. In this paper we analyze the structure of these ads, the selection, organization and prioritization of the information provided as well as the language using a corpus extracted from the French daily magazine Le Monde and based on the methods and concepts provided by discourse analysis and textual linguistics. Whereas ads for vacancies are generally written in a simple and direct style, those relating to management positions are larger, have a well-defined structure and the language used is precious, sometimes even difficult to decipher for those who are not familiar with the language of the employing company. Even if they appear in the pages of newspapers, these ads are not written by journalists, but by representatives of head hunting firms or of the employing company. They can be defined as a mini-portrait of the ideal candidate intended both to inform and to capture and incite action. The ideal candidateâ€(tm)s profile is shaped by listing several exceptional qualities and skills. The potential candidate is often presented as an expert, a strategist, an animator and/or a diplomat. The red thread of the text is the isotopy of quality, success and supreme competence. Both the employing company and the future employee have to be able to face any situation, no matter how complicated, and always obtain performance. To propose this type of texts in French language courses and seminars means not only to familiarize students with certain structures of the language but also to instil the idea that they should gain, during the years of study, skills and aptitudes that will guarantee their successful labour market integration.