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Performance Evaluation of Chinese Private Enterprises: A Comparative Study of Suning and Gome

Author

Listed:
  • Chen, R.

    (Shanghai University, China)

  • Hu, Y.

    (Shanghai University, China)

  • Wu, Y.

    (Shanghai University, China)

  • Zheng, X.

    (Shanghai University, China)

Abstract

In China the current development of private enterprises has encountered the problems of gradually decreased survival rate and the development bottleneck, thus can hardly maintain the truly sustainable development. However, the development of private enterprises plays a pivotal role in the Chinese economy and exerts great influence in stimulating the development of socialist market economy and it seems especially important for private enterprises to develop the core competitiveness and to establish the suitable managing strategy development system. Based on a detailed and critical case study, this paper studies how Gome and Suning deal with the development bottleneck and explore innovative methods through two performance evaluation models Balanced Scorecard and Economic Value Added (EVA), and give three appropriate suggestions for China’s private enterprises on how to develop effective strategic management objectives in order to improve the corporate performance.

Suggested Citation

  • Chen, R. & Hu, Y. & Wu, Y. & Zheng, X., 2019. "Performance Evaluation of Chinese Private Enterprises: A Comparative Study of Suning and Gome," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 8(2), pages 57-70, May.
    • Handle: RePEc:ods:journl:v:8:y:2019:i:2:p:57-70
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    References listed on IDEAS

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    More about this item

    Keywords

    private enterprises; performance evaluation; strategy development; China;
    All these keywords.

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • G32 - Financial Economics - - Corporate Finance and Governance - - - Financing Policy; Financial Risk and Risk Management; Capital and Ownership Structure; Value of Firms; Goodwill
    • P31 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - Socialist Enterprises and Their Transitions

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