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Cash, Funeral Benefits or Nothing at All: How to Incentivize Family Consent for Organ Donation

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  • Vinh Pham

Abstract

Incentives, such as funeral expense reimbursements and direct payments for surviving families, have been suggested to increase organ supply from post-mortem donors. Following Heyman and Ariely’s 2004 findings on the impact of gift labeling and reward magnitude on behaviors in altruistic environments, this study utilizes a full factorial survey design to examine subjects’ moral assessment of funeral benefits and cash prizes, and the effects these incentives had on the willingness to provide family consent (WTC). Regression analysis showed that funeral aids, when presented as gifts, outperformed direct payments in all ethical principles. Furthermore, a full funeral service without a revealed value was found to increase WTC by 8.5% from the current system.

Suggested Citation

  • Vinh Pham, 2021. "Cash, Funeral Benefits or Nothing at All: How to Incentivize Family Consent for Organ Donation," Review of Behavioral Economics, now publishers, vol. 8(2), pages 147-192, July.
    • Handle: RePEc:now:jnlrbe:105.00000136
    DOI: 10.1561/105.00000136
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    More about this item

    Keywords

    Organ donation; incentives; prosocial behavior; factorial survey;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

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