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Environmental strategy and its implementation: What’s in it for companies and does it pay off in a post-transition context?

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  • Čater, Barbara
  • Čater, Tomaž
  • Prašnikar, Janez
  • Ivašković, Igor

Abstract

The paper aims to contribute to the body of knowledge on environmental strategy, its motives and results in a post-transition context. A conceptual model is developed in which environmental motives are linked to a corporate environmental strategy, while a corporate environmental strategy is indirectly linked through functional implementation activities to company performance. The model is tested on a sample of 153 companies by using structural equation modelling. The findings indicate that top management commitment, regulatory forces and public concern positively affect the development of an environmental strategy, with top management commitment being the most important. As for the results of an environmental strategy, the study finds a direct positive effect of green manufacturing and a significant total indirect effect of corporate environmental strategy on company performance (significantly transmitted through green manufacturing).

Suggested Citation

  • Čater, Barbara & Čater, Tomaž & Prašnikar, Janez & Ivašković, Igor, 2018. "Environmental strategy and its implementation: What’s in it for companies and does it pay off in a post-transition context?," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 23(1), pages 55-88.
  • Handle: RePEc:nms:joeems:10.5771/0949-6181-2018-1-55
    DOI: 10.5771/0949-6181-2018-1-55
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    Cited by:

    1. Čater, Tomaž & Čater, Barbara & Milić, Patricia & Žabkar, Vesna, 2023. "Drivers of corporate environmental and social responsibility practices: A comparison of two moderated mediation models," Journal of Business Research, Elsevier, vol. 159(C).

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