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The Effect Of Publicity On Transport Firms

Author

Listed:
  • SVETLA TZVETKOVA

    (University of National and World Economy, Sofia)

Abstract

The marketing of transport firms can be viewed as one of the main prerequisites for the strengthening of their positions on the transport market in the conditions of an extremely dynamic and competitive market. As part of the promotional mix, the publicity of transport firms includes purposeful measures for reaching a specific target market, and its effect is measured through its influence on the volume of carried out transport services, profit levels and other economic indicators of the activity of transport enterprises.

Suggested Citation

  • Svetla Tzvetkova, 2018. "The Effect Of Publicity On Transport Firms," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 201-213.
    • Handle: RePEc:neo:journl:v:14:y:2018:i:1:p:201-213
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    More about this item

    Keywords

    transport marketing; transport service; publicity of transport firms; publicity management; effect of advertising;
    All these keywords.

    JEL classification:

    • R40 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - General
    • R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise
    • R49 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Other

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