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Marketing Research And Competitiveness Of Transport Enterprises

Author

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  • SVETLA TZVETKOVA

    (University of National and World Economy, Sofia)

Abstract

Marketing research is part of the functional structure of modern transport marketing. The main goal of marketing research in the process of carrying out the transport enterprise’s activity is to minimize the risk that accompanies its activity, determine the real competitive advantages and position transport services in the markets where they can be realized in the most effective way. This is practically realized through collecting and processing data on the state and dynamic of the transport market.

Suggested Citation

  • Svetla Tzvetkova, 2018. "Marketing Research And Competitiveness Of Transport Enterprises," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 14(1), pages 181-193.
    • Handle: RePEc:neo:journl:v:14:y:2018:i:1:p:181-193
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    More about this item

    Keywords

    transport market; transport service; marketing research; competitiveness of transport enterprises;
    All these keywords.

    JEL classification:

    • R40 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - General
    • R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise
    • R49 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Other

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