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Implementation Analysis Of The Business Planning In Entrepreneurial Small And Medium-Sized Business In Bulgaria

Author

Listed:
  • Raya Madgerova

    (South-west university "Neofit Rilski", Blagoevgrad, Faculty of Economics)

  • Anny Atanasova

    (South-west university "Neofit Rilski", Blagoevgrad, Faculty of Economics)

Abstract

This article analyses the implementation of business planning in entrepreneurial small and medium-sized business in Bulgaria. It presents the opinion of various authors on the need to develop business plans, including strategic business plans, their importance, purpose and elements. Based on the survey results, conclusions were made about the implementation of business planning in the business activities of small and medium-sized enterprises in Bulgaria. The profile of the surveyed enterprises is presented and the obtained results related to the planning process are analyzed - implementation of the business planning, types of used plans and strategies, realization of preliminary researches and analyzes of the environment and development of forecasts. The implementation of planning in the activities of the surveyed companies is due to entrepreneurial initiative and activity in decision-making to start and manage their own business. The conclusion is that the entrepreneurial small and medium-sized business will achieve higher efficiency only if it is guided by a written business plan that shows its goals and the means to achieve them.

Suggested Citation

  • Raya Madgerova & Anny Atanasova, 2021. "Implementation Analysis Of The Business Planning In Entrepreneurial Small And Medium-Sized Business In Bulgaria," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 9(1), pages 96-118.
    • Handle: RePEc:neo:epjour:v:9:y:2021:i:1:p:96-118
    DOI: 10.37708/ep.swu.v9i1.9
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    More about this item

    Keywords

    entrepreneurial small and medium-sized business; business planning; types of business plans; strategic business plan; strategies; environmental research and forecasting;
    All these keywords.

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O20 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - General

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