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A Systematic Literature Review of Online Repurchase Intention of Gold Jewelry

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  • Maryam Heydari
  • Haliyana Khalid

Abstract

Purpose - The literature on online repurchase intention of gold jewelry is not only well organized, but also, no research focus on incorporating all previous works about it. The aim of this research will be delivering a systematic review of contributions†associated with online repurchase intention of gold jewelry†.Design/methodology/approach - This study assesses preious works covered in the Web of Science index†.Findings – Based on the aim of this study, it provides a dept literature review analysis (including different measures, methods, geographical scopes,†, etc.), and also delivers an well-organized model of Online repurchase intention. As a result of these categorizations, research gaps in the application of repurchase intention were identified. These gaps can be beneficial for researchers in the academic world as future lines of research.Implications/limitation – Providing a new approach including theoretical and practical studies by concentrating e-servicescape†as a leading factor for the online repurchase intention†. Upcoming research may assess the usefulness of various types of e-servicescape†deeply to confirm whether making a assuring structure of online repurchase intention that is conclusive and overwhelming.Implications - For private sector and governor policymakers, both cooperating chances and collaboration among the beneficiers of the Gold Jewelry ought to be reassessed by considering e-servicescape aspects.Originality/value – Including and analyzing the new aspect of e-servicescape†in the analytical review of online repurchase intention†is the Uniqueness of this research.Paper type Literature review.

Suggested Citation

  • Maryam Heydari & Haliyana Khalid, 2023. "A Systematic Literature Review of Online Repurchase Intention of Gold Jewelry," Business Management and Strategy, Macrothink Institute, vol. 14(1), pages 1-24, June.
    • Handle: RePEc:mth:bmsmti:v:14:y:2023:i:1:p:1-24
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    References listed on IDEAS

    as
    1. Lin Xiao & Bin Fu & Wenlong Liu, 2018. "Understanding consumer repurchase intention on O2O platforms: an integrated model of network externalities and trust transfer theory," Service Business, Springer;Pan-Pacific Business Association, vol. 12(4), pages 731-756, December.
    2. Ferreira, Leonardo M.R. & Mostajo-Radji, Mohammed A, 2020. "Plasma-based COVID-19 treatments in low- and middle-income nations pose a high risk of an HIV epidemic," SocArXiv cyqx8, Center for Open Science.
    3. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
    4. Shih-Wei Chou & Chia-Shiang Hsu, 2016. "Understanding online repurchase intention: social exchange theory and shopping habit," Information Systems and e-Business Management, Springer, vol. 14(1), pages 19-45, February.
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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