IDEAS home Printed from https://ideas.repec.org/a/mir/mirbus/v6y2016i6p59-67.html
   My bibliography  Save this article

A Comparative Study on Factors Affecting Consumer’s Choice on Purchasing a Cellular Phone across India & US

Author

Listed:
  • Jyotirmoy Samanta

    (Department of Management Studies, National Institute of Technology, Durgapur-713209, West Bengal, India.)

  • Neelotpaul Banerjee

    (Department of Management Studies, National Institute of Technology, Durgapur-713209, West Bengal, India)

Abstract

In the hasty budding plethoric technological space, mobile technology & devices play a noteworthy role. It’s imperative to take a cognizance of the fact that mobile market is contributing substantially to global economy as well as to an individual nation’s economy. Mobile devices market is predominantly consumer driven & this research work emphasizes on cross national comparative study among mobile consumers across India & USA. The study focuses on a thirty leading factors that influence consumers principally in their buying decision making process. An empirical survey of four hundred consumers was conducted across India & USA using a questionnaire. The study reveals that ‘Price’ is the pivotal factor that an Indian consumer considers at first place whereas an American buyer stresses upon ‘Brand Name’. Furthermore, it unveils that a US consumer looks for ‘EMI options’ for buying while Indian consumers concentrates on ‘Design of the device’. This study will aid mobile manufacturing firms to frame effective marketing strategies & help marketing managers to design effective marketing communications.

Suggested Citation

  • Jyotirmoy Samanta & Neelotpaul Banerjee, 2016. "A Comparative Study on Factors Affecting Consumer’s Choice on Purchasing a Cellular Phone across India & US," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 6(6), pages 59-67, June.
    • Handle: RePEc:mir:mirbus:v:6:y:2016:i:6:p:59-67
    as

    Download full text from publisher

    File URL: http://thejournalofbusiness.org/index.php/site/article/view/971/612
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Se-Joon Hong & James Y. L. Thong & Jae-Yun Moon & Kar-Yan Tam, 2008. "Understanding the behavior of mobile data services consumers," Information Systems Frontiers, Springer, vol. 10(4), pages 431-445, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mohit Jain & Gunjan Soni & Deepak Verma & Rajendra Baraiya & Bharti Ramtiyal, 2023. "Selection of Technology Acceptance Model for Adoption of Industry 4.0 Technologies in Agri-Fresh Supply Chain," Sustainability, MDPI, vol. 15(6), pages 1-20, March.
    2. Oguz YILDIZ & Hakan KITAPCI, 2018. "Exploring Factors Affecting Consumers¡¯ Adoption of Shopping via Mobile Applications in Turkey," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(2), pages 60-75, June.
    3. Arnold Kamis & Tziporah Stern & Daniel M. Ladik, 2010. "A flow-based model of web site intentions when users customize products in business-to-consumer electronic commerce," Information Systems Frontiers, Springer, vol. 12(2), pages 157-168, April.
    4. Wong Lai Soon & Bobby Chai Boon Hui & Wong Kee Luen, 2013. "Joining the New Band: Factors Triggering the Intentions of Malaysian College and University Students to Adopt 4G Broadband," Information Management and Business Review, AMH International, vol. 5(2), pages 58-65.
    5. Lorenz Graf-Vlachy & Katharina Buhtz & Andreas König, 2018. "Social influence in technology adoption: taking stock and moving forward," Management Review Quarterly, Springer, vol. 68(1), pages 37-76, February.
    6. Hyeon Jo & Eun-Mi Baek, 2023. "Customization, loneliness, and optimism: drivers of intelligent personal assistant continuance intention during COVID-19," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    7. Viswanath Venkatesh, 2022. "Adoption and use of AI tools: a research agenda grounded in UTAUT," Annals of Operations Research, Springer, vol. 308(1), pages 641-652, January.
    8. Anastasiou Kartas & Sigi Goode, 2012. "Use, perceived deterrence and the role of software piracy in video game console adoption," Information Systems Frontiers, Springer, vol. 14(2), pages 261-277, April.
    9. Wu, Kewen & Zhao, Yuxiang & Zhu, Qinghua & Tan, Xiaojie & Zheng, Hua, 2011. "A meta-analysis of the impact of trust on technology acceptance model: Investigation of moderating influence of subject and context type," International Journal of Information Management, Elsevier, vol. 31(6), pages 572-581.
    10. Song-yi Youn, 2019. "Connecting through Technology: Smartphone Users’ Social Cognitive and Emotional Motivations," Social Sciences, MDPI, vol. 8(12), pages 1-19, December.
    11. Devaki Rau & Thorvald Haerem, 2010. "Applying an organizational learning perspective to new technology deployment by technological gatekeepers: A theoretical model and key issues for future research," Information Systems Frontiers, Springer, vol. 12(3), pages 287-297, July.
    12. Jyotirmoy Samanta & Neelotpaul Banerjee, 2016. "A Comparative Study on Factors Affecting Consumer’s Choice on Purchasing a Cellular Phone across India & US," International Journal of Business and Social Research, LAR Center Press, vol. 6(6), pages 59-67, June.
    13. Jumaan, Ibrahim A. & Hashim, Noor Hazarina & Al-Ghazali, Basheer M., 2020. "The role of cognitive absorption in predicting mobile internet users’ continuance intention: An extension of the expectation-confirmation model," Technology in Society, Elsevier, vol. 63(C).
    14. Carlos Tam & Diogo Santos & Tiago Oliveira, 2020. "Exploring the influential factors of continuance intention to use mobile Apps: Extending the expectation confirmation model," Information Systems Frontiers, Springer, vol. 22(1), pages 243-257, February.
    15. Xiuyuan Gong & Matthew K. O. Lee & Zhiying Liu & Xiabing Zheng, 2020. "Examining the Role of Tie Strength in Users’ Continuance Intention of Second-Generation Mobile Instant Messaging Services," Information Systems Frontiers, Springer, vol. 22(1), pages 149-170, February.
    16. Obinna C. Ojiaku & Aihie Osarenkhoe, 2018. "Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience," Global Business Review, International Management Institute, vol. 19(6), pages 1478-1493, December.
    17. Wang, Juite & Lai, Jung-Yu & Chang, Chih-Hsin, 2016. "Modeling and analysis for mobile application services: The perspective of mobile network operators," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 146-163.
    18. Wang, Wei-Tsong & Ou, Wei-Ming & Chen, Wen-Yin, 2019. "The impact of inertia and user satisfaction on the continuance intentions to use mobile communication applications: A mobile service quality perspective," International Journal of Information Management, Elsevier, vol. 44(C), pages 178-193.
    19. Torsten J. Gerpott & Sandra Thomas & Michael Weichert, 2014. "Usage of established and novel mobile communication services: Substitutional, independent or complementary?," Information Systems Frontiers, Springer, vol. 16(3), pages 491-507, July.
    20. Sven Laumer & Andreas Eckhardt & Natascha Trunk, 2010. "Do as your parents say?—Analyzing IT adoption influencing factors for full and under age applicants," Information Systems Frontiers, Springer, vol. 12(2), pages 169-183, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mir:mirbus:v:6:y:2016:i:6:p:59-67. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: M Kabir (email available below). General contact details of provider: https://edirc.repec.org/data/csmirus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.