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Investigating the Impact of Environmental and Organizational Factors on the Adoption of Social Networking Sites (SNSs)

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  • Md. Ziaul Haque

    (Business School, University of International Business and Economic, Beijing, Chinaand Faculty of Business Administration, Noakhali Science and Technology University, Noakhali, Bangladesh.)

  • Aimin Qian

    (Business School, University of International Business and Economic, Beijing, China.)

  • Taslima Akther

    (School of Management, Wuhan University of Technology, Wuhan, P.R Chinaand Department of Accounting & Information Systems, Jagannath University,Bangladesh.)

Abstract

The way of communication and pattern of doing business have been changed remarkably due to adoption of social networking sites intensively in daily life. This study attempts to unveil the impact of environmental and organizational factors on SNSs adoption among the institutional investors in Bangladesh. By using structured online questionnaires, data were collected from the institutional investors. Partial least square based structural equation modeling (PLS-SEM), a variance based statistical analysis technique, was used to analyze the data. It explored that environmental and organizational factors are significant antecedents to adopt the social networking sites (SNSs) among the institutional investors. Remarkably, it found that environmental factors have significant impact on organizational factors during the adoption of SNSs among the institutional investors. Most remarkable finding is observed that environmental factors are more robust predictor than organizational factors during the adoption of SNSs. Thisstudy will enrich the existing literature by incorporating organizational and environmental factor as direct determinants of intention to use as well as TOE. It will help institutional investors and service providers to formulate strategy regarding the adoption of SNSs in institutional context.

Suggested Citation

  • Md. Ziaul Haque & Aimin Qian & Taslima Akther, 2019. "Investigating the Impact of Environmental and Organizational Factors on the Adoption of Social Networking Sites (SNSs)," Journal of Business, LAR Center Press, vol. 4(1), pages 17-28, January.
    • Handle: RePEc:lrc:larjob:v:4:y:2019:i:1:p:17-28
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    References listed on IDEAS

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