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The Establishment of Global Marketing Strategic Alliances by Small and Medium Enterprises

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  • Hsiu-Li Chen
  • Yophy Huang

Abstract

Within the constraints of financial resources, it remains possible for SMEs to find ways of cultivating their global marketing activities. Based on the balanced scorecard concept, we are able to develop a model, under a two-stage diagnostic process of subjective and objective conditions, to assist SMEs in making the best available choice in their global marketing activities.

Suggested Citation

  • Hsiu-Li Chen & Yophy Huang, 2004. "The Establishment of Global Marketing Strategic Alliances by Small and Medium Enterprises," Small Business Economics, Springer, vol. 22(5), pages 365-377, June.
    • Handle: RePEc:kap:sbusec:v:22:y:2004:i:5:p:365-377
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    Cited by:

    1. Keith D. Brouthers & George Nakos & Pavlos Dimitratos, 2015. "SME Entrepreneurial Orientation, International Performance, and the Moderating Role of Strategic Alliances," Entrepreneurship Theory and Practice, , vol. 39(5), pages 1161-1187, September.
    2. Pramod Dasan, 2013. "Small & Medium Enterprise Assessment in Czech Republic & Russia Using Marketing Analytics Methodology," Central European Business Review, Prague University of Economics and Business, vol. 2013(4), pages 39-49.
    3. Luciana Gondim de Almeida Guimarães & Pierre Blanchet & Yan Cimon, 2021. "Collaboration among Small and Medium-Sized Enterprises as Part of Internationalization: A Systematic Review," Administrative Sciences, MDPI, vol. 11(4), pages 1-27, December.
    4. Anja Heinicke, 2018. "Performance measurement systems in small and medium-sized enterprises and family firms: a systematic literature review," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 28(4), pages 457-502, February.
    5. Li, Lei & Li, Dan & Goerzen, Anthony & Shi, Weilei (Stone), 2018. "What and how do SMEs gain by going international? A longitudinal investigation of financial and intellectual resource growth," Journal of World Business, Elsevier, vol. 53(6), pages 817-834.
    6. Meysam Jafari Eskandari & Meysam Miri & Sedigheh Gholami & Hamid Reza Sajadi Nia, 2015. "Factors Affecting the Competitiveness of the Food Industry By Using Porters Five Forces Model Case Study in Hamadan Province, Iran," Journal of Asian Scientific Research, Asian Economic and Social Society, vol. 5(4), pages 185-197, April.
    7. Wenting Chen & Chunjia Han & Lei Wang & Petros Ieromonachou & Xiaochen Lu, 2021. "Recognition of entrepreneur’s social ties and firm innovation in emerging markets: explanation from the industrial institutional environment and survival pressure," Asia Pacific Journal of Management, Springer, vol. 38(2), pages 491-518, June.
    8. Samaneh Saghebi & Abolfazl Alizadeh & Mohammad Mohammadzaheri & Tahmineh Habibisenobari, 2019. "Relationships of managers’ entrepreneurial perception and internationalization speed in small and medium-sized enterprises (SMEs)," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-19, December.
    9. Urbonavicius, Sigitas, 2005. "ISO system implementation in small and medium companies from new EU member countries: A tool of managerial and marketing benefits development," Research in International Business and Finance, Elsevier, vol. 19(3), pages 412-426, September.
    10. Agostini, Lara & Filippini, Roberto & Nosella, Anna, 2015. "Management and performance of strategic multipartner SME networks," International Journal of Production Economics, Elsevier, vol. 169(C), pages 376-390.

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