This file is part of IDEAS, which uses RePEc data


[ Papers | Articles | Software | Books | Chapters | Authors | Institutions | JEL Classification | NEP reports | Search | New papers by email | Author registration | Rankings | Volunteers | FAQ | Blog | Help! ]

Public opinion for sale: The role of policy marketers in Greater Yellowstone policy conflict

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Mark Mcbeth
Elizabeth Shanahan
Abstract

This article develops a macro-level theory of framing to explain the intractable or ‘icked’ nature of environmental policy. Using conflict in the Greater Yellowstone Area (GYA) as a case study, we review how proposed solutions – technical, scientific, and economic – and cultural issues often lead to inadequate policy solutions. We then propose that interest groups, the media, and elected officials do not act solely as linkage mechanisms, but, rather, as policy marketers who market public opinion to citizens. The macro-level trends of a marketing culture in tandem with the rise of consumerism are explored in the context of GYA politics. Finally, we describe how our proposed macro-level theory of framing points to a rich research agenda for empirically testing questions about issue framing, policy marketers, and public opinion formation in environmental policy conflict. Copyright Springer Science + Business Media, Inc. 2004

Download Info
To download:

If you experience problems downloading a file, check if you have the proper application to view it first. Information about this may be contained in the File-Format links below. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://hdl.handle.net/10.1007/s11077-005-8876-4
File Format: text/html
File Function:
Download Restriction: Access to full text is restricted to subscribers.

As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

Publisher Info
Article provided by Springer in its journal Policy Sciences.

Volume (Year): 37 (2004)
Issue (Month): 3 (December)
Pages: 319-338
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:kap:policy:v:37:y:2004:i:3:p:319-338

Contact details of provider:
Web page: http://www.springerlink.com/link.asp?id=102982

For technical questions regarding this item, or to correct its listing, contact: (Christopher F. Baum).

Related research
Keywords:

Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Elizabeth Shanahan & Mark McBeth & Paul Hathaway & Ruth Arnell, 2008. "Conduit or contributor? The role of media in policy change theory," Policy Sciences, Springer, vol. 41(2), pages 115-138, June. [Downloadable!] (restricted)
Statistics
Access and download statistics

Did you know? Springer Verlag was the first commercial publisher to be listed on RePEc.

This page was last updated on 2009-12-10.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.