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Sexual Issues: The Analysis of Female Role Portrayal Preferences in Taiwanese Print Ads

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  • Chyong-Ling Lin

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  • Chyong-Ling Lin, 2008. "Sexual Issues: The Analysis of Female Role Portrayal Preferences in Taiwanese Print Ads," Journal of Business Ethics, Springer, vol. 83(3), pages 409-418, December.
    • Handle: RePEc:kap:jbuset:v:83:y:2008:i:3:p:409-418
    DOI: 10.1007/s10551-007-9628-5
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    References listed on IDEAS

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    1. McCracken, Grant, 1986. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 71-84, June.
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    Cited by:

    1. Diego Rinallo & Suman Basuroy & Ruhai Wu & Hyo Jeon, 2013. "The Media and Their Advertisers: Exploring Ethical Dilemmas in Product Coverage Decisions," Journal of Business Ethics, Springer, vol. 114(3), pages 425-441, May.
    2. Pornchanoke Tipgomut & Leonard J. Paas & Angela McNaught, 2021. "Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements," Marketing Letters, Springer, vol. 32(4), pages 441-454, December.
    3. Chyong-ling Lin & Jin-Tsann Yeh, 2013. "Modeling religious involvement: a qualitative integration based on female role visualization consumption," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(1), pages 561-566, January.

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