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Marketing in Heterozygous Advantage

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  • Gregory Jones
  • Reidar Hagtvedt

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  • Gregory Jones & Reidar Hagtvedt, 2008. "Marketing in Heterozygous Advantage," Journal of Business Ethics, Springer, vol. 77(1), pages 85-97, January.
    • Handle: RePEc:kap:jbuset:v:77:y:2008:i:1:p:85-97
    DOI: 10.1007/s10551-006-9301-4
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    References listed on IDEAS

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    1. McCombie, S. C., 1996. "Treatment seeking for malaria: A review of recent research," Social Science & Medicine, Elsevier, vol. 43(6), pages 933-945, September.
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    Cited by:

    1. Geoffrey Poitras & Lindsay Meredith, 2009. "Ethical Transparency and Economic Medicalization," Journal of Business Ethics, Springer, vol. 86(3), pages 313-325, May.

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