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Giving Voice to the Silenced: Using Critical Discourse Analysis to Inform Crisis Communication Theory

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  • Carolyn Dunn
  • Michelle Eble

Abstract

Research exists on how a corporation communicates during a crisis, the impact on its reputation, and how well it weathers that crisis. However, crisis communication research tends to view a company’s communication efforts from the standpoint of success or failure; looking at the communication critically to determine if the company’s power influences or silences potentially alternative voices and viewpoints is not currently part of the discussion. This article argues that critical discourse analysis techniques be added to the framework of crisis communication theory in an effort to ensure that the corporation’s message or position of power does not unfairly marginalize or altogether silence alternative discourses. Copyright Springer Science+Business Media Dordrecht 2015

Suggested Citation

  • Carolyn Dunn & Michelle Eble, 2015. "Giving Voice to the Silenced: Using Critical Discourse Analysis to Inform Crisis Communication Theory," Journal of Business Ethics, Springer, vol. 132(4), pages 717-735, December.
    • Handle: RePEc:kap:jbuset:v:132:y:2015:i:4:p:717-735
    DOI: 10.1007/s10551-014-2315-4
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    References listed on IDEAS

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    1. Paul C. Godfrey & Nile W. Hatch, 2007. "Researching Corporate Social Responsibility: An Agenda for the 21st Century," Journal of Business Ethics, Springer, vol. 70(1), pages 87-98, January.
    2. Carroll, Archie B., 1991. "The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders," Business Horizons, Elsevier, vol. 34(4), pages 39-48.
    3. Lisa Calvano, 2008. "Multinational Corporations and Local Communities: A Critical Analysis of Conflict," Journal of Business Ethics, Springer, vol. 82(4), pages 793-805, November.
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    Cited by:

    1. Else, Tim & Choudhary, Sonal & Genovese, Andrea, 2022. "Uncovering sustainability storylines from dairy supply chain discourse," Journal of Business Research, Elsevier, vol. 142(C), pages 858-874.
    2. Kristian Alm & David S. A. Guttormsen, 2023. "Enabling the Voices of Marginalized Groups of People in Theoretical Business Ethics Research," Journal of Business Ethics, Springer, vol. 182(2), pages 303-320, January.
    3. Huabin Wang, 2023. "Instrumentalisation of critical discourse studies: a linguistic analysis of public relations concepts in the CDS journal article abstracts (2000–2020)," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    4. Jane Hendy & Danielle A. Tucker, 2021. "Public Sector Organizational Failure: A Study of Collective Denial in the UK National Health Service," Journal of Business Ethics, Springer, vol. 172(4), pages 691-706, September.
    5. Victoria Wells & Nick Ellis & Richard Slack & Mona Moufahim, 2019. "“It’s Us, You Know, There’s a Feeling of Community”: Exploring Notions of Community in a Consumer Co-operative," Journal of Business Ethics, Springer, vol. 158(3), pages 617-635, September.
    6. Edward Wray-Bliss & Grant Michelson, 2022. "Modern Slavery and the Discursive Construction of a Propertied Freedom: Evidence from Australian Business," Journal of Business Ethics, Springer, vol. 179(3), pages 649-663, September.

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