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Awareness of Unethical Artificial Intelligence and its Mitigation Measures

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  • BERNSTEINER Reinhard
  • PLODER Christian
  • SPIESS Teresa
  • DILGER Thomas
  • HÖLLER Sonja

Abstract

Normal 0 21 false false false EN-GB X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; text-align:center; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Calibri",sans-serif; mso-bidi-font-family:"Times New Roman"; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} The infrastructure of the Internet is based on algorithms that enable the use of search engines, social networks, and much more. Algorithms themselves may vary in functionality, but many of them have the potential to reinforce, accentuate, and systematize age-old prejudices, biases, and implicit assumptions of society. Awareness of algorithms thus becomes an issue of agency, public life, and democracy. Nonetheless, as research showed, people are lacking algorithm awareness. Therefore, this paper aims to investigate the extent to which people are aware of unethical artificial intelligence and what actions they can take against it (mitigation measures). A survey addressing these factors yielded 291 valid responses. To examine the data and the relationship between the constructs in the model, partial least square structural modeling (PLS-SEM) was applied using the Smart PLS 3 tool. The empirical results demonstrate that awareness of mitigation measures is influenced by the self-efficacy of the user. However, trust in the algorithmic platform has no significant influence. In addition, the explainability of an algorithmic platform has a significant influence on the user's self-efficacy and should therefore be considered when setting up the platform. The most frequently mentioned mitigation measures by survey participants are laws and regulations, various types of algorithm audits, and education and training. This work thus provides new empirical insights for researchers and practitioners in the field of ethical artificial intelligence.

Suggested Citation

  • BERNSTEINER Reinhard & PLODER Christian & SPIESS Teresa & DILGER Thomas & HÖLLER Sonja, 2023. "Awareness of Unethical Artificial Intelligence and its Mitigation Measures," European Journal of Interdisciplinary Studies, Bucharest Economic Academy, issue 02, June.
    • Handle: RePEc:jis:ejistu:y:2023:i:02:id:526
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    References listed on IDEAS

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    1. Qian Hu & Yaobin Lu & Zhao Pan & Yeming Gong & Zhiling Yang, 2021. "Can AI artifacts influence human cognition? : The effects of artificial autonomy in intelligent personal assistants," Post-Print hal-03188233, HAL.
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    More about this item

    Keywords

    artificial intelligence; biased artificial intelligence; algorithmic fairness; IT-audit; ethical AI;
    All these keywords.

    JEL classification:

    • C30 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - General
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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