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The Impact of Visual Cues on Consumer Purchase Decision Making Process: An Empirical Investigation

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  • Ankush Sharma
  • A.C.Brahmbhatt
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    Abstract

    India is witnessing an unprecedented consumption boom. The economy is growing at the rate between 7 and 8 percent. The implication of this is improvement in income dynamics along with demographics and growth in consumption pattern Retailing in India is currently estimated to be US$ 200 billion, of which organized Retailing (i.e. modern trade) makes up 3 percent or US$ 6.4 billion. Organized Retail is expected to grow at the rate of 25-30 percent p.a., and is projected to attain US$ 23billion by 2010.1 At these levels, organized retail would constitute up to 9 percent of overall retail sales.

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    Bibliographic Info

    Article provided by Research Centre for Social Sciences,Mumbai, India in its journal Journal of Global Economy.

    Volume (Year): 4 (2008)
    Issue (Month): 4 (December)
    Pages: 303-308

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    Handle: RePEc:jge:journl:446

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    Keywords: Indian Economy; Marketing;

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