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The Hidden Role of Twitter Users in Social Policy as an Agenda-Setting Tool: The Case of Yemeksepeti and Migros

Author

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  • Bilal Cosan

    (Bandirma Onyedi Eylul Universitesi Merkez Yerleskesi, Balikesir, Turkiye)

Abstract

Media is an important agenda setting tool. With the development of Web 2.0 technologies in particular, many issues related to daily life have come to the agenda regarding social media. In this context in terms of social policy, the employer/employee relations and problems of other disadvantaged groups have also been able to come to the agenda on Twitter. As an important social policy actor, civil society also plays an active role in shaping social policies on the Web both in a narrow and broad sense. The aim of this study is to discuss the hidden role of Twitter users regarding social policies as an agenda-setting tool. This study evaluates how Twitter users have interpreted the wage raise struggle of Yemeksepeti motor couriers and Migros warehouse employees, which started in the beginning of February 2022 and lasted for more than a week. The study performs qualitative data analyses using the program MAXQDA. As a result, the majority of Twitter users’ tweets can be said to support employees’ social and economic rights.

Suggested Citation

  • Bilal Cosan, 2022. "The Hidden Role of Twitter Users in Social Policy as an Agenda-Setting Tool: The Case of Yemeksepeti and Migros," Istanbul Journal of Economics-Istanbul Iktisat Dergisi, Istanbul University, Faculty of Economics, vol. 72(72-2), pages 975-999, December.
    • Handle: RePEc:ist:journl:v:72:y:2022:i:2:p:975-999
    DOI: 10.26650/ISTJECON2022-1089767
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    More about this item

    Keywords

    Social policy; Employee; Employer; Civil society; Twitter; Agenda setting JEL Classification: J21 ; J83 ; E24;
    All these keywords.

    JEL classification:

    • J21 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Labor Force and Employment, Size, and Structure
    • J83 - Labor and Demographic Economics - - Labor Standards - - - Workers' Rights
    • E24 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Employment; Unemployment; Wages; Intergenerational Income Distribution; Aggregate Human Capital; Aggregate Labor Productivity

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