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Evolution Cum Agency: Toward a Model of Strategic Foresight

Author

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  • Giovanni Gavetti

    (Tuck School of Business, Dartmouth College, Hanover, New Hampshire 03755)

  • Anoop Menon

    (The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104)

Abstract

This study examines the origin of the strategic innovation that changed the face of financial services—Charles Merrill’s financial supermarket business model—through three well-known and largely juxtaposed conceptual models of strategic foresight. Our study, whose purpose, business historical focus, and structure mirrors Graham Allison’s famous “Conceptual Models of the Cuban Missile Crisis,” allows us to make three contributions. First, it sharpens our understanding of the models we used in the study. Second, it provides the foundations of an integrated view and model of strategic foresight that suggests disciplined strategic foresight is possible, understandable, and replicable within some precise boundaries. Finally, it suggests directions for future behavioral strategy work.

Suggested Citation

  • Giovanni Gavetti & Anoop Menon, 2016. "Evolution Cum Agency: Toward a Model of Strategic Foresight," Strategy Science, INFORMS, vol. 1(3), pages 207-233, September.
    • Handle: RePEc:inm:orstsc:v:1:y:2016:i:3:p:207-233
    DOI: 10.1287/stsc.2016.0018
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    References listed on IDEAS

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