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Measuring the Effectiveness of Overlapping Development Activities

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Author Info

  • Christian Terwiesch

    (The Wharton School, University of Pennsylvania, 1300 Steinberg Hall-Dietrich Hall, Philadelphia, Pennsylvania 19104)

  • Christoph H. Loch

    (INSEAD, Boulevard de Constance, 77305 Fontainebleau, France)

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    Abstract

    Overlapping development activities is widely used to reduce project completion times in product development. However, research on the applicability of the concept in different technological environments remains scarce. So far, very few industry-specific studies have statistically confirmed an accelerating effect of overlap. In the present article we statistically measure the effectiveness of overlapping development activities in reducing project completion time. Building on analytical research in operations management, we argue that this effectiveness differs with the organization's capability to resolve uncertainty early in the process. Projects benefit more from overlap if they are able to resolve uncertainty early. This contingency view to overlapping development activities is tested based on data from 140 completed development projects across several global electronics industries.

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    File URL: http://dx.doi.org/10.1287/mnsc.45.4.455
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    Bibliographic Info

    Article provided by INFORMS in its journal Management Science.

    Volume (Year): 45 (1999)
    Issue (Month): 4 (April)
    Pages: 455-465

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    Handle: RePEc:inm:ormnsc:v:45:y:1999:i:4:p:455-465

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    Related research

    Keywords: product development; concurrent engineering; simultaneous engineering; activity overlapping; time-to-market; electronics industry; regression;

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    Cited by:
    1. Ryu, Sungmin & Park, Jeong Eun & Min, Soonhong, 2007. "Factors of determining long-term orientation in interfirm relationships," Journal of Business Research, Elsevier, vol. 60(12), pages 1225-1233, December.
    2. Valle, Sandra & Vázquez-Bustelo, Daniel, 2009. "Concurrent engineering performance: Incremental versus radical innovation," International Journal of Production Economics, Elsevier, vol. 119(1), pages 136-148, May.
    3. Joglekar, Nitindra R., 2003. "Performance of coupled product development activities with a deadline," Working papers WP 4122-00., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    4. Paulo J. Gomes & Nitin R. Joglekar, 2008. "Linking modularity with problem solving and coordination efforts," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 29(5), pages 443-457.

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