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Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl

Author

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  • Martin Spann

    (Munich School of Management, University of Munich, D-80539, Munich, Germany)

  • Robert Zeithammer

    (Anderson School of Management, University of California, Los Angeles, Los Angeles, California 90095)

  • Gerald Häubl

    (Alberta School of Business, University of Alberta, Edmonton, Alberta T6G 2R6, Canada)

Abstract

In our paper about optimal reverse pricing mechanisms [Spann M, Zeithammer R, Häubl G (2010) Optimal reverse-pricing mechanisms. Marketing Sci. 29(6):1058–1070] (hereafter, ORPM), some of the mathematical derivations implicitly assume that the name-your-own-price seller interprets the outside-market posted price p differently than the buyers. This note shows that all of the qualitative results in ORPM continue to hold under the more natural assumption of common knowledge that p is the upper bound of wholesale cost. Interestingly, the proofs and algebraic expressions are often simpler than those in ORPM.

Suggested Citation

  • Martin Spann & Robert Zeithammer & Gerald Häubl, 2015. "Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl," Marketing Science, INFORMS, vol. 34(2), pages 297-299, March.
    • Handle: RePEc:inm:ormksc:v:34:y:2015:i:2:p:297-299
    DOI: 10.1287/mksc.2014.0883
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