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Electronic Integration and Strategic Advantage: A Quasi-Experimental Study in the Insurance Industry

Author

Listed:
  • N. Venkatraman

    (Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA 02139)

  • Akbar Zaheer

    (Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA 02139)

Abstract

Strategic advantage through information technology is a popular and an important theme, but the extent of research support is minimal, anecdotal, and sporadic. This paper reports the results of a quasi-experimental study on the impact of dedicated electronic integration [between a focal insurance carrier and its independent agents in the property and casualty (P&C) market] for the focal carrier. The results indicate that the agents that are electronically interfaced with the carrier report improvements in a set of four performance factors in the expected direction (six months after system installation), but statistically different from a matched set of non-interfaced agents (based on size, state, and location category) only in terms of increases in new business policies, but not in terms of effectiveness —namely, neither increases in premiums and commissions nor operating efficiency . Some explanations, extensions and research implications are outlined.

Suggested Citation

  • N. Venkatraman & Akbar Zaheer, 1990. "Electronic Integration and Strategic Advantage: A Quasi-Experimental Study in the Insurance Industry," Information Systems Research, INFORMS, vol. 1(4), pages 377-393, December.
    • Handle: RePEc:inm:orisre:v:1:y:1990:i:4:p:377-393
    DOI: 10.1287/isre.1.4.377
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    Cited by:

    1. Shalini Srivastava, 2011. "Assessing the Relationship between Personality Variable and Managerial Effectiveness: An Empirical Study on Private Sector Managers," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 36(4), pages 319-333, November.
    2. Arun Rai & Xinlin Tang, 2014. "Research Commentary ---Information Technology-Enabled Business Models: A Conceptual Framework and a Coevolution Perspective for Future Research," Information Systems Research, INFORMS, vol. 25(1), pages 1-14, March.
    3. Kevin Zhu & Kenneth L. Kraemer, 2005. "Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry," Information Systems Research, INFORMS, vol. 16(1), pages 61-84, March.
    4. Kauremaa, Jouni & Nurmilaakso, Juha-Miikka & Tanskanen, Kari, 2010. "E-business enabled operational linkages: The role of RosettaNet in integrating the telecommunications supply chain," International Journal of Production Economics, Elsevier, vol. 127(2), pages 343-357, October.
    5. Nurmilaakso, Juha-Miikka, 2008. "Adoption of e-business functions and migration from EDI-based to XML-based e-business frameworks in supply chain integration," International Journal of Production Economics, Elsevier, vol. 113(2), pages 721-733, June.
    6. Sunday Adekunle Aduloju, 2014. "Information Technology Managerial Capabilities and Customer Service Performance Among Insurance Firms in Nigeria," SAGE Open, , vol. 4(4), pages 21582440145, December.
    7. Manas Ranjan Pani & Amit Agrahari & S. K. De & G. Sahoo, 2011. "Literature Review and Research Issues in e-Procurement," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 36(3), pages 225-246, August.
    8. Henri Barki & Alain Pinsonneault, 2005. "A Model of Organizational Integration, Implementation Effort, and Performance," Organization Science, INFORMS, vol. 16(2), pages 165-179, April.
    9. Dipanjan Chatterjee & T. Ravichandran, 2013. "Governance of Interorganizational Information Systems: A Resource Dependence Perspective," Information Systems Research, INFORMS, vol. 24(2), pages 261-278, June.
    10. Katherine A. Duliba & Robert J. Kauffman & Henry C. Lucas, 2001. "Appropriating Value from Computerized Reservation System Ownership in the Airline Industry," Organization Science, INFORMS, vol. 12(6), pages 702-728, December.
    11. Tridas Mukhopadhyay & Sunder Kekre, 2002. "Strategic and Operational Benefits of Electronic Integration in B2B Procurement Processes," Management Science, INFORMS, vol. 48(10), pages 1301-1313, October.
    12. Yang Liu & Moses Olabhele Esangbedo & Sijun Bai, 2019. "Adaptability of Inter-Organizational Information Systems Based on Organizational Identity: Some Factors of Partnership for the Goals," Sustainability, MDPI, vol. 11(5), pages 1-20, March.

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