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Why Corporate Planning Models?

Author

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  • Thomas H. Naylor

    (Duke University and Social Systems, Inc.)

Abstract

Lewis Young, Editor-in-Chief of Business Week , suggested in 1976 that “Corporate planning models and management science are substitutes for good management.” On the other hand, one of the advertisers in Business Week , the International Business Machines Corporation, frequently devotes the major portion of its two-page advertisements to only two words---“what if?” In the lower right-hand corner of these ads one reads: “Planning will never become an exact science. But it can now be less of a venture into the unknown. The future is a moving target. Computers can improve your aim.” This paper is about corporate planning and how computer based planning models can be used to “improve your aim.”

Suggested Citation

  • Thomas H. Naylor, 1977. "Why Corporate Planning Models?," Interfaces, INFORMS, vol. 8(1), pages 87-94, November.
    • Handle: RePEc:inm:orinte:v:8:y:1977:i:1:p:87-94
    DOI: 10.1287/inte.8.1.87
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    Cited by:

    1. Miragliotta, Giovanni & Brun, Alessandro & Soydan, Ilker A., 2009. "Coordinating multi-business sales through management simulators," International Journal of Production Economics, Elsevier, vol. 121(2), pages 533-549, October.

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