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A Manager's Guide for Evaluating Competitive Analysis Techniques

Author

Listed:
  • John E. Prescott

    (The Joseph M. Katz Graduate School of Business, University of Pittsburgh, 252 Mervis Hall, Pittsburgh, Pennsylvania 15260)

  • John H. Grant

    (The Joseph M. Katz Graduate School of Business, University of Pittsburgh, 252 Mervis Hall, Pittsburgh, Pennsylvania 15260)

Abstract

The wide variety of competitive analysis techniques available to managers presents a problem of choosing the most appropriate set for the objectives of an assignment. A utilization profile table evaluates 21 competitive analysis techniques along a set of 11 dimensions. Managers can use the table to examine trade-offs among the techniques, thereby selecting the most efficient and effective ones for their assignment.

Suggested Citation

  • John E. Prescott & John H. Grant, 1988. "A Manager's Guide for Evaluating Competitive Analysis Techniques," Interfaces, INFORMS, vol. 18(3), pages 10-22, June.
    • Handle: RePEc:inm:orinte:v:18:y:1988:i:3:p:10-22
    DOI: 10.1287/inte.18.3.10
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    Citations

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    Cited by:

    1. Nadja Hatzijordanou & Nicolai Bohn & Orestis Terzidis, 2019. "A systematic literature review on competitor analysis: status quo and start-up specifics," Management Review Quarterly, Springer, vol. 69(4), pages 415-458, November.
    2. Albana Berisha Qehaja & Enver Kutllovci & Justina Shiroka Pula, 2017. "Strategic Management Tools and Techniques: A Comparative Analysis of Empirical Studies," Croatian Economic Survey, The Institute of Economics, Zagreb, vol. 19(1), pages 67-99, June.
    3. Anna Afonina & Vladimír Chalupský, 2013. "Investigation of strategic management tools and techniques," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(4), pages 833-840.
    4. Jayanthi, Shekhar & Kocha, Bart & Sinha, Kingshuk K., 1996. "Competitive Analysis Of U.S. Food Processing Plants," Working Papers 14333, University of Minnesota, The Food Industry Center.
    5. Vadim V. Krivorotov & Alexei V. Kalina & S.E. Erypalov, 2022. "Modern Assessment and Forecast Prospects of the Competitiveness of the World's Largest Manufacturers of Copper Products," Journal of Applied Economic Research, Graduate School of Economics and Management, Ural Federal University, vol. 21(4), pages 734-774.
    6. Albana Berisha Qehaja & Enver Kutllovci & Justina Shiroka Pula, 2017. "Strategic Management Tools and Techniques Usage: a Qualitative Review," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(2), pages 585-600.

    More about this item

    Keywords

    strategic management;

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