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The Use of the Industry Attractiveness-Business Strength Matrix in Strategic Planning

Author

Listed:
  • Arnoldo C. Hax

    (Alfred P. Sloan School of Management, Massachusetts Institute of Technology 50 Memorial Drive, Cambridge, Massachusetts 02139)

  • Nicolas S. Majluf

    (Universidad Catolica de Chile Escuela de lngenieria, Casilla 114-D, Santiago, Chile)

Abstract

In the third and final paper in a series of tutorials on strategic planning, the industry attractiveness-business strength matrix is presented with a detailed procedure for its application, variety of examples and a discussion of its strengths and weaknesses.

Suggested Citation

  • Arnoldo C. Hax & Nicolas S. Majluf, 1983. "The Use of the Industry Attractiveness-Business Strength Matrix in Strategic Planning," Interfaces, INFORMS, vol. 13(2), pages 54-71, April.
    • Handle: RePEc:inm:orinte:v:13:y:1983:i:2:p:54-71
    DOI: 10.1287/inte.13.2.54
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    Cited by:

    1. Sheu, Jiuh-Biing, 2002. "A sequential group decision-making approach to strategic planning for the development of commercial vehicle operations systems," Transportation Research Part A: Policy and Practice, Elsevier, vol. 36(4), pages 335-350, May.

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    Keywords

    planning: corporation;

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