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The Once and Future Burger King

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  • Korey Rubenstein

    (University of Waikato, New Zealand)

Abstract

Art Rey, middle-aged and the General Manager of a Burger King franchise in a little town far away, is something of a local legend. His store is renowned in the neighbourhood for its cleanliness, attention to detail, and for providing friendly service ¢w often by Art himself who works tirelessly to ensure a "first class" customer experience. Art has been awarded dozens of recognitions by Burger King Corporation over three decades of employment, having started with the company as a fry cook when he was quite young. Art progressed through the ranks at the store level, holding many positions before reaching his present post as GM. He is now looking forward to imparting his years of hard-earned knowledge to younger employees and eventually to retirement.

Suggested Citation

  • Korey Rubenstein, 2017. "The Once and Future Burger King," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 16(2), pages 205-212, December.
    • Handle: RePEc:ijb:journl:v:16:y:2017:i:2:p:205-212
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    References listed on IDEAS

    as
    1. Barwise, Patrick & Farley, John U., 2004. "Marketing Metrics:: Status of Six Metrics in Five Countries," European Management Journal, Elsevier, vol. 22(3), pages 257-262, June.
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