IDEAS home Printed from https://ideas.repec.org/a/igg/jwltt0/v16y2021i6p1-16.html
   My bibliography  Save this article

Solving Tourism Management Challenges by Means of Mobile Augmented Reality Applications

Author

Listed:
  • Ahmad Ghandour

    (Al Ain University, UAE)

  • Aliya Kintonova

    (L.N. Gumilyov Eurasian National University, Kazakhstan)

  • Natalya Demidchik

    (L.N. Gumilyov Eurasian National University, Kazakhstan)

  • Elena Sverdlikova

    (Lomonosov Moscow State University, Russia)

Abstract

The purpose of the present article was to examine the use of mobile augmented reality technologies in the process of planning and organizing tourist activities. The analysis of the attitude of TUI Showroom’s clients and managers of Russian travel agencies to the application of immersive technologies in travel consulting unveiled several possibilities for the practical use of mobile augmented reality applications in the travel business. The study concludes with the opinion that stimulation of the client's interest in the historical and cultural context of the tour by providing additional argumentation and high-quality information on the marketing proposal in a new, unusual manner forms the cultural, epistemic, and educational values of augmented reality, necessary in sales, personnel training and interaction with business partners.

Suggested Citation

  • Ahmad Ghandour & Aliya Kintonova & Natalya Demidchik & Elena Sverdlikova, 2021. "Solving Tourism Management Challenges by Means of Mobile Augmented Reality Applications," International Journal of Web-Based Learning and Teaching Technologies (IJWLTT), IGI Global, vol. 16(6), pages 1-16, November.
    • Handle: RePEc:igg:jwltt0:v:16:y:2021:i:6:p:1-16
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJWLTT.293280
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Celine Zhao Ying Yin & Timothy Jung & M. Claudia tom Dieck & Maria Younghee Lee, 2021. "Mobile Augmented Reality Heritage Applications: Meeting the Needs of Heritage Tourists," Sustainability, MDPI, vol. 13(5), pages 1-18, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sergei Smirnov & Svetlana Dmitrichenkova & Elena Dolzhich & Gulnaz Murzagalina, 2023. "Entrepreneurial Competence Development Program: Implementing Efficiency through Knowledge Sharing," Administrative Sciences, MDPI, vol. 13(6), pages 1-19, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xinlu Wen & Marios Sotiriadis & Shiwei Shen, 2023. "Determining the Key Drivers for the Acceptance and Usage of AR and VR in Cultural Heritage Monuments," Sustainability, MDPI, vol. 15(5), pages 1-24, February.
    2. Tsung-Hung Lee & Fen-Hauh Jan, 2022. "Development and Validation of the Smart Tourism Experience Scale," Sustainability, MDPI, vol. 14(24), pages 1-16, December.
    3. Chunyu Jiang & Seuk Wai Phoong, 2023. "A ten-year review analysis of the impact of digitization on tourism development (2012–2022)," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jwltt0:v:16:y:2021:i:6:p:1-16. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.