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Descriptive Content Analysis on E-Service Research

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  • Jung-Hwan Kim

    (Department of Retailing, College of Hospitality, Retail and Sport Management, University of South Carolina, Columbia, SC, USA)

  • Sharron J. Lennon

    (Department of Apparel Merchandising and Interior Design, Indiana University, Bloomington, IN, USA)

Abstract

The current study systematically and thoroughly reviewed the extant literature on e-service quality research to examine 1) how e-service is defined by researchers, 2) how e-service quality is defined by researchers, 3) what e-service quality scales and dimensions have been identified, 4) what outcome variables have been assessed in the e-service quality literature, and 5) what theories have been applied in the literature. A total of 72 articles published between 2003 and 2013 were content analyzed. The selected articles focused primarily on e-service quality in the context of B2C e-retailing. The findings of the study provide valuable information to e-service researchers by identifying gaps and disparities in the e-service quality literature. This study provides several crucial suggestions and directions for future research.

Suggested Citation

  • Jung-Hwan Kim & Sharron J. Lennon, 2017. "Descriptive Content Analysis on E-Service Research," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, vol. 8(1), pages 18-31, January.
  • Handle: RePEc:igg:jssmet:v:8:y:2017:i:1:p:18-31
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    Cited by:

    1. Ha, Kyoo-Man, 2019. "Integrating the resources of Korean disaster management research via the Johari window," Evaluation and Program Planning, Elsevier, vol. 77(C).
    2. Jalal Rajeh Hanaysha & Mohammed Emad Al-Shaikh & Shanmugan Joghee & Haitham M. Alzoubi, 2022. "Impact of Innovation Capabilities on Business Sustainability in Small and Medium Enterprises," FIIB Business Review, , vol. 11(1), pages 67-78, March.
    3. Xuan Lan Pham & Phuong Minh Binh Nguyen & Giang Nu To Truong, 2022. "A Co-Word and Co-Citation Analysis of Digital Marketing Research," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, vol. 13(1), pages 1-20, January.

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