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Toward a Service (Eco)Systems Perspective on Value Creation

Author

Listed:
  • Heiko Wieland

    (University of Hawaii, USA)

  • Francesco Polese

    (University of Cassino, Italy)

  • Stephen L. Vargo

    (University of Hawaii, USA)

  • Robert F. Lusch

    (University of Arizona, USA)

Abstract

This article discusses how the core concepts of service-dominant logic—service-for-service exchange, value co-creation, value propositions, resource integration, and highly collaborative relationships—point to a generic actor conceptualization in which all actors engaged in exchange (e.g., firms, customers, etc.) are viewed as service providing, value-creating enterprises. In other words, all social and economic actors are essentially doing the same thing: creating value for themselves and others through reciprocal resource integration and service provision. The authors suggest that this generic actor-to-actor (A2A) orientation, in turn, points toward the dynamic and systemic nature of social and economic exchange. To account for the complexity, indeterminacy, and viability of these dynamic systems, they highlight the importance of general systems theory, complexity theory, and the viable systems approach and propose that cross-disciplinary scholarly efforts are necessary in order to develop models and frameworks that can simplify the complexity of social and economic exchange in meaningful ways and ultimately inform practice and public policy.

Suggested Citation

  • Heiko Wieland & Francesco Polese & Stephen L. Vargo & Robert F. Lusch, 2012. "Toward a Service (Eco)Systems Perspective on Value Creation," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, vol. 3(3), pages 12-25, July.
  • Handle: RePEc:igg:jssmet:v:3:y:2012:i:3:p:12-25
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jssmet.2012070102
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    Citations

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    Cited by:

    1. Kuppelwieser, Volker G. & Finsterwalder, Jörg, 2016. "Transformative service research and service dominant logic: Quo Vaditis?," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 91-98.
    2. Polese, Francesco & Payne, Adrian & Frow, Pennie & Sarno, Debora & Nenonen, Suvi, 2021. "Emergence and phase transitions in service ecosystems," Journal of Business Research, Elsevier, vol. 127(C), pages 25-34.
    3. Trischler, Jakob & Johnson, Mikael & Kristensson, Per, 2020. "A service ecosystem perspective on the diffusion of sustainability-oriented user innovations," Journal of Business Research, Elsevier, vol. 116(C), pages 552-560.
    4. Iandolo, Francesca & Fulco, Irene & Bassano, Clara & D’Amore, Raffaele, 2019. "Managing a tourism destination as a viable complex system. The case of Arbatax Park," Land Use Policy, Elsevier, vol. 84(C), pages 21-30.
    5. Troisi, Orlando & Ciasullo, Maria Vincenza & Carrubbo, Luca & Sarno, Debora & Grimaldi, Mara, 2019. "Meta-management for sustainability in territorial ecosystems: The case of Libera’s social reuse of territory," Land Use Policy, Elsevier, vol. 84(C), pages 138-153.
    6. Han, Xiaoyun & Chen, Shuping & Chen, Bing, 2022. "From employee engagement to customer engagement: A multilevel dual-path model of engagement spillover effects in service ecosystems," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    7. Lütjen, Heiner & Schultz, Carsten & Tietze, Frank & Urmetzer, Florian, 2019. "Managing ecosystems for service innovation: A dynamic capability view," Journal of Business Research, Elsevier, vol. 104(C), pages 506-519.
    8. Chandra, Yanto & Wilkinson, Ian F., 2017. "Firm internationalization from a network-centric complex-systems perspective," Journal of World Business, Elsevier, vol. 52(5), pages 691-701.
    9. Rezaee Vessal, Saeedeh & Partouche-Sebban, Judith & Schiavone, Francesco & Raïes, Karine, 2022. "We link, you link: Social alliances and community engagement among vulnerable consumers in oncology," Journal of Business Research, Elsevier, vol. 143(C), pages 36-45.

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