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Personas of E-Commerce Adoption in Small Businesses in New Zealand

Author

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  • Nabeel Al-Qirim

    (College of Information Technology, United Arab Emirates University, UAE)

Abstract

Focus group methodology is introduced in this article as one appropriate methodology to study the impact of technological innovation factors on e-commerce (EC) adoption in small businesses (SMEs) in New Zealand. The research results suggested two emerging issues pertaining to EC adoption in SMEs in this research. First, SMEs would not invest their scant resources on perceived risky advanced EC initiatives. In adopting simple EC technologies such as Web pages and e-mail, factors like cost and compatibility were found not hindering the adoption decision. On the other hand, the proposed drivers to adopt these simple technologies were not highly significant as such. Second, the SMEs retained a particular view about advancing their simple EC initiatives. They envisaged that advancing their EC initiatives, such as adopting full-blown and interactive Web sites, will give more weight to the impact of the different factors in this research on their adoption decisions of EC. The gulf between the current adoption and usage levels and the envisaged advanced EC initiatives seemed to be increasing further, suggesting the weakness of the EC phenomenon in SMEs in this research. The research portrays a path where such gaps could be addressed, and hence, this path should guide the SMEs in advancing their EC initiatives. Implications arising from this research with respect to theory and to practice are discussed in this research.

Suggested Citation

  • Nabeel Al-Qirim, 2006. "Personas of E-Commerce Adoption in Small Businesses in New Zealand," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 4(3), pages 18-45, July.
    • Handle: RePEc:igg:jeco00:v:4:y:2006:i:3:p:18-45
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    Cited by:

    1. Hart O. Awa & Ojiabo Ukoha & Bartholomew C. Emecheta, 2016. "Using T-O-E theoretical framework to study the adoption of ERP solution," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1196571-119, December.
    2. Volkmar, Gioia & Fischer, Peter M. & Reinecke, Sven, 2022. "Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management," Journal of Business Research, Elsevier, vol. 149(C), pages 599-614.
    3. Shree, Deep & Kumar Singh, Rajesh & Paul, Justin & Hao, Andy & Xu, Shichun, 2021. "Digital platforms for business-to-business markets: A systematic review and future research agenda," Journal of Business Research, Elsevier, vol. 137(C), pages 354-365.
    4. Bisma Mannan & Abid Haleem, 2017. "Understanding major dimensions and determinants that help in diffusion & adoption of product innovation: using AHP approach," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 7(1), pages 1-24, December.
    5. El-Gohary, Hatem, 2012. "Factors affecting E-Marketing adoption and implementation in tourism firms: An empirical investigation of Egyptian small tourism organisations," Tourism Management, Elsevier, vol. 33(5), pages 1256-1269.
    6. Natalia Vila & Inés Kuster, 2012. "The role of usability on stimulating SME’s on line buying intention: an experiment based on a ficticius web site design," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(1), pages 117-136, January.

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