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Exploring Client Perceptions and Intentions in Emerging Economies: The Case of Green Banking Technology

Author

Listed:
  • Mehree Iqbal

    (Department of Marketing and International Business, North South University, Dhaka, Bangladesh)

  • Nabila Nisha

    (Department of Accounting and Finance, North South University, Dhaka, Bangladesh)

  • Afrin Rifat

    (Department of Accounting and Finance, North South University, Dhaka, Bangladesh)

  • Pradiptarathi Panda

    (National Institute of Securities Markets, Mumbai, India)

Abstract

This article describes how in response to the global initiative to save the environment, many emerging economies today promote environmental-friendly practices by implementing various forms of green banking services. Beyond its usefulness for the environment, green banking also benefits the clients by offering new channels of financial services delivery. As such, there may be various factors which can shape the behavioral intentions of clients for adopting green banking, including their environmental concerns, perceived financial cost and timeliness factor attached to these services. Using UTAUT model and Structural Equation Modeling (SEM), this paper thus proposes a model to identify such adoption factors in the context of an emerging economy. The article finds that timeliness, facilitating conditions, environmental concerns, effort expectancy and performance expectancy, plays an important role in capturing clients' overall perceptions of green banking. Results therefore indicate clients may be fairly pragmatic in developing general attitudes towards the use of green banking.

Suggested Citation

  • Mehree Iqbal & Nabila Nisha & Afrin Rifat & Pradiptarathi Panda, 2018. "Exploring Client Perceptions and Intentions in Emerging Economies: The Case of Green Banking Technology," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 9(3), pages 14-34, July.
    • Handle: RePEc:igg:jabim0:v:9:y:2018:i:3:p:14-34
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    Citations

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    Cited by:

    1. Mehree Iqbal & Afrin Rifat & Nabila Nisha, 2021. "Evaluating Attractiveness and Perceived Risks: The Case of Green Banking Services in Bangladesh," International Journal of Asian Business and Information Management (IJABIM), IGI Global, vol. 12(1), pages 1-23, January.
    2. Nazia Nazeer & Saher Ali & Aliza Rind, 2022. "Using Mixed-Method to Explore Barriers and Cues to Action in Adoption of Green Banking Practices in Commercial Banks of Pakistan," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 12(4), pages 136-153.
    3. Zhu Xiangyu & Yang Yang, 2021. "Big Data Analytics for Improving Financial Performance and Sustainability," Journal of Systems Science and Information, De Gruyter, vol. 9(2), pages 175-191, April.
    4. Grace Ibe-enwo & Nicholas Igbudu & Zanete Garanti & Temitope Popoola, 2019. "Assessing the Relevance of Green Banking Practice on Bank Loyalty: The Mediating Effect of Green Image and Bank Trust," Sustainability, MDPI, vol. 11(17), pages 1-16, August.
    5. Alam Rehman & Irfan Ullah & Fakhr-e-Alam Afridi & Zain Ullah & Muhammad Zeeshan & Arif Hussain & Haseeb Ur Rahman, 2021. "Adoption of green banking practices and environmental performance in Pakistan: a demonstration of structural equation modelling," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 13200-13220, September.
    6. Wajeeha Aslam & Syed Tehseen Jawaid, 2023. "Systematic Review of Green Banking Adoption: Following PRISMA Protocols," IIM Kozhikode Society & Management Review, , vol. 12(2), pages 213-233, July.

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