Net Centric Distribution of Video Signal and Must Carry Rules in the U.S
AbstractWe are moving to a net centric video distribution model. There is thus a need to rethink must carry rules. In this paper we evaluate the process of transition to a model without must carry rules using an organizational change perspective: leadership; engagement and participation; planning and strategy; process; and outcome evaluation. It concludes that the U.S. Federal Communications Commission did not adequately respond to the needs of the sector and the lack of a transition strategy may have impaired the evolution of the video distribution sector towards a business model that can accomplish both access to greater variety as well as the survival of some local station producers.
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Bibliographic InfoArticle provided by IDATE, Com&Strat dept. in its journal Communications & Strategies.
Volume (Year): 1 (2010)
Issue (Month): 77 (1st quarter)
must carry rules; net centric video distribution; FCC.;
Find related papers by JEL classification:
- L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
- L98 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Government Policy
- H11 - Public Economics - - Structure and Scope of Government - - - Structure and Scope of Government
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