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Analysis of e-marketplace for the textile industry in China

Author

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  • Jun Zhuo
  • Xin James He

Abstract

This research investigates the current status of e-marketplace in the textile and apparel industries in China by means of a survey from 100 firms in Zhejiang, China. The main purpose of this paper is to reveal 'why' and 'how' firms adopt such B2B e-commerce intermediation to replace or supplement the traditional supply chain networks and conventional trade fairs in pursuit of more sustainable, long-term competitiveness. Statistical analysis indicates that the key motivation for a company to participate in e-marketplace is to explore marketing related information exchange and dissemination as the first step to achieving more tangible e-business benefits and operational efficiency, whereas the number one perceived benefit of using e-marketplace is that it will improve the firm's information technology infrastructure and technological know-how in the long-term. Managerial implications are discussed in terms of e-commerce environment, global competitiveness, potential transaction cost reduction, and related supply chain management issues.

Suggested Citation

  • Jun Zhuo & Xin James He, 2007. "Analysis of e-marketplace for the textile industry in China," International Journal of Management and Enterprise Development, Inderscience Enterprises Ltd, vol. 4(3), pages 337-353.
    • Handle: RePEc:ids:ijmede:v:4:y:2007:i:3:p:337-353
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    Cited by:

    1. Hassini, Elkafi & Surti, Chirag & Searcy, Cory, 2012. "A literature review and a case study of sustainable supply chains with a focus on metrics," International Journal of Production Economics, Elsevier, vol. 140(1), pages 69-82.

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