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Brazilian SMEs' innovation strategies: agro-industry, construction and retail industries

Author

Listed:
  • Gustavo Dambiski Gomes De Carvalho
  • Eduardo Damião Da Silva
  • Hélio Gomes De Carvalho
  • Marcia Beatriz Cavalcante
  • June Alisson Westarb Cruz

Abstract

The Brazilian micro and small business support service (SEBRAE) developed the local innovation agents program (LIA) mainly to convey the culture of innovation to small and medium-sized enterprises (SMEs). By means of correlational hierarchical cluster analysis of 412 companies' innovation radar, this research aims to identify the main innovation strategies of SMEs in the agro-industry, construction, and retail industries. Among the main results, it is noteworthy that in all industries the platform dimension, which comprises common components for different products, is one of the most developed dimensions among the main innovation strategies. This result reinforces the incremental nature of innovation among SMEs. Moreover, the innovation strategies adopted by SMEs have involved dimensions other than just product development, such as organisational, brand, clients, distribution channels, and supply chain, among others.

Suggested Citation

  • Gustavo Dambiski Gomes De Carvalho & Eduardo Damião Da Silva & Hélio Gomes De Carvalho & Marcia Beatriz Cavalcante & June Alisson Westarb Cruz, 2017. "Brazilian SMEs' innovation strategies: agro-industry, construction and retail industries," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 14(3), pages 397-419.
    • Handle: RePEc:ids:ijbire:v:14:y:2017:i:3:p:397-419
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    Cited by:

    1. Roth Cardoso, Hugo Henrique & Dantas Gonçalves, Adriana & Dambiski Gomes de Carvalho, Gustavo & Gomes de Carvalho, Hélio, 2020. "Evaluating innovation development among Brazilian micro and small businesses in view of management level: Insights from the local innovation agents program," Evaluation and Program Planning, Elsevier, vol. 80(C).

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