IDEAS home Printed from https://ideas.repec.org/a/ids/ijbfmi/v9y2024i1p50-79.html
   My bibliography  Save this article

Handling the inconsistency in ranking customers via several multi-criteria ranking methods

Author

Listed:
  • Yossi Hadad
  • Baruch Keren
  • Dima Alberg

Abstract

There are many multi-criteria methods for ranking and classifying customers, but it is difficult to determine which, if any, ranking method is the best. In this paper, we propose an application that uses several ranking methods, is easy to implement and retrieves ranking criteria values from the customer relationship management system. Because each ranking method can yield a different ranking for each customer, we suggest giving each ranking method the same weight so that each customer's final ranking will be determined by the average of the ranks obtained from all the ranking methods. A unique result of the proposed application is the possibility of calculating the variance of the rank for each customer and the confidence intervals. The applicability of the proposed method was demonstrated in a real case study with nine ranking methods; IPython codes of five of those methods are available herein.

Suggested Citation

  • Yossi Hadad & Baruch Keren & Dima Alberg, 2024. "Handling the inconsistency in ranking customers via several multi-criteria ranking methods," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 9(1), pages 50-79.
    • Handle: RePEc:ids:ijbfmi:v:9:y:2024:i:1:p:50-79
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=135719
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbfmi:v:9:y:2024:i:1:p:50-79. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=156 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.