IDEAS home Printed from https://ideas.repec.org/a/ids/ijbfmi/v5y2019i3p304-320.html
   My bibliography  Save this article

Restoring digitisation for sustainable banking business in India

Author

Listed:
  • Upendra Nath Shukla

Abstract

Recent initiatives of demonetisation and goods and service tax (GST) in India have promulgated more transactions via formal banking channel through digital mode making India a sustainable, less-cash economy. But current penetration of digital banking is in India is only 18% (Mckinsey Asia Financial Survey). Hence this research paper has a purpose to understand the root causes and customer's hitches for digital banking and to suggest a model to increase the penetration of digital banking in India. A survey of 690 banking customers is done to understand customer's interest for digital banking. Out of the six identified hitches for digital banking it is found that 'hitches of identity theft while using NET banking' and 'hitches due to misuse of confidential information by companies' are the most significant predictors to estimate the customer's interest for using digital banking. Customer's interest for digital banking varies significantly with age.

Suggested Citation

  • Upendra Nath Shukla, 2019. "Restoring digitisation for sustainable banking business in India," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 5(3), pages 304-320.
    • Handle: RePEc:ids:ijbfmi:v:5:y:2019:i:3:p:304-320
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=104043
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbfmi:v:5:y:2019:i:3:p:304-320. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=156 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.