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From Frequency Of Use To Social Integration: The Mediation Of Routinization And Infusion In Tuenti Community

Author

Listed:
  • Roldán, José L.

    (Universidad de Sevilla (España))

  • Sánchez-Franco, Manuel Jesús

    (Universidad de Sevilla (Spain))

  • Real, Juan C.

    (Universidad Pablo de Olavide (Spain))

Abstract

This study examines post-adoption behaviors (i.e., frequency of use, routinization and infusion) and their effects on the sense of community in the domain of social network sites. In particular, this contribution formulates mediation hypotheses, which posit how frequency of use affects social integration via routinization and infusion. The data was collected from 278 users of Tuenti, a highly-popular social network site among the Spanish college student population during the period 2006–2012. Results from partial least squares structural equation modeling (PLS-SEM) show these sophisticated types of usage are interrelated in such a way that routinization and infusion (a) fully mediate the effect of frequency of use on social integration; and (b) exert significant influences on social integration, as an active sense of belongingness to a social network site. In order to attain social integration, it is therefore essential for managers to devise strategies to foster advanced post-adoption behaviors. / 0

Suggested Citation

  • Roldán, José L. & Sánchez-Franco, Manuel Jesús & Real, Juan C., 2017. "From Frequency Of Use To Social Integration: The Mediation Of Routinization And Infusion In Tuenti Community," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 23(2), pages 63-69.
    • Handle: RePEc:idi:jermbe:v:23:y:2017:i:2:p:63-69
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    Cited by:

    1. Molinillo, Sebastian & Aguilar-Illescas, Rocío & Anaya-Sánchez, Rafael & Carvajal-Trujillo, Elena, 2022. "The customer retail app experience: Implications for customer loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    2. De Canio, Francesca & Fuentes-Blasco, Maria, 2021. "I need to touch it to buy it! How haptic information influences consumer shopping behavior across channels," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    3. Casaló, Luis V. & Flavián, Carlos & Ibáñez-Sánchez, Sergio, 2020. "Influencers on Instagram: Antecedents and consequences of opinion leadership," Journal of Business Research, Elsevier, vol. 117(C), pages 510-519.

    More about this item

    Keywords

    Frequency of use; Routinization; Infusion; Social integration; Social network sites; Partial least squares; 0;
    All these keywords.

    JEL classification:

    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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