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Social Media Marketing Perspectives in the Organization in Morelia, Mexico

Author

Listed:
  • Salvador Madrigal Moreno
  • Gerardo Gabriel Alfaro Calder¨®n
  • Flor Madrigal Moreno

Abstract

Social media marketing (SMM) is a reality in contemporary society. This research presents a review of the literature on the phenomenon of SMM to establish the challenges and opportunities social media faces. Subsequently, the digital inclusion in Mexico is discussed roughly focusing on the situation of SMM in the organization in Morelia. The purpose of this paper is to contextualize the use of social media and establish the challenges and opportunities of inclusion in communication strategies and marketing in the organization in Morelia. It is confirmed that the contemporary society has established the conditions to implement properly social media marketing in Morelia.

Suggested Citation

  • Salvador Madrigal Moreno & Gerardo Gabriel Alfaro Calder¨®n & Flor Madrigal Moreno, 2016. "Social Media Marketing Perspectives in the Organization in Morelia, Mexico," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(2), pages 128-137, April.
    • Handle: RePEc:ibn:ijmsjn:v:8:y:2016:i:2:p:128-137
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    More about this item

    Keywords

    social media marketing; digital inclusion; communication strategies;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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