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Exploring the Impact Factors of Tourists’ Intention to Choose Iran as a Traveling Destination

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Listed:
  • Mona Mehrparvar
  • Xu Ming
  • Ahmad Saeedi

Abstract

The purpose of this paper is to explore the effective factors in attracting outbound tourists to choose Iran as a traveling destination. This survey has been done in China. The total number of respondents was 406, where 95% of respondents filled an online questionnaire and 5% filled it manually. The exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) were used to analyze the questionnaire, and logistic regression was deployed to explore the effective factors in this survey. The questions were defined based on the theory of planned behavior (TPB) and the role of culture, custom, the source of traveling information, and perceived traveling risks in choosing Iran as a traveling destination. The outcome of this survey on Chinese people suggested that the attractions of Iran, environment, and political risks are the main factors which play an important role in choosing Iran as a traveling destination. The experience of traveling abroad also revealed a significant effect in decision making on traveling destination.

Suggested Citation

  • Mona Mehrparvar & Xu Ming & Ahmad Saeedi, 2020. "Exploring the Impact Factors of Tourists’ Intention to Choose Iran as a Traveling Destination," International Business Research, Canadian Center of Science and Education, vol. 13(3), pages 118-118, March.
    • Handle: RePEc:ibn:ibrjnl:v:13:y:2020:i:3:p:118
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    References listed on IDEAS

    as
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    2. Kapuściński, Grzegorz & Richards, Barry, 2016. "News framing effects on destination risk perception," Tourism Management, Elsevier, vol. 57(C), pages 234-244.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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